Newly Rebranded Bliss Product Review

Beauty Blog

Bliss was a HUGE beauty brand in the 90’s which steadily gained popularity into the 2000’s.  It was one of the first beauty brands I was exposed to growing up and it’s celebrity following gave it a reputation as the coolest must have.  Over time the brand went through a lot of changes and seemed to steadily decline, popping up at retailers like Kohls and losing the exclusive reputation it staked it’s claim on.  The founder, Marcia Kilgore, moved on and created Soap & Glory, Fit Flop and Beauty Pie.  (She is a total game changer in the beauty industry).  Although I loved a lot of their products, I set my sights on newer, trendier brands and pretty much phased out Bliss completely.  I noticed recently that they rebranded and did a little research into their new look.

Bliss relaunched this February with a new CEO (Meri Baregamian), new look and new products.  They introduced 60% new products and retained 40% of the classics.  All of the classic products have been reformulated to be cruelty-free and without parabens, sulfates, and phthalates.  Amazingly, they cut prices by 50% across the board with the most expensive product coming in at $24.  The products are available on Bliss’ website, Amazon, Target and Ulta.  (If you want to learn more about the history of Bliss as well as it’s founder Marcia Kilgore check out this article from Racked).

I decided to give some of these new products a spin and see if the hype is worth it.

1. Bliss Ex-Glowsion Super Rich Moisturizer for Dewy, Radiant Skin

This is one product I had very high expectations for because I LOVED the original.  (Kohls still has a few of the original formulation, you can find it here).  With the new formulation and the lower price point, it is tricky to compare the two now because they are essentially completely different products.  I felt that the glow in this product was a little too sparkly.  If you were to compare it to the original, it is obvious the quality level is not the same.  Perhaps if I had never used the original product, I would like this one better.  It is similar in concept to the FIRST AID BEAUTY Hello FAB Coconut Skin Smoothie Priming Moisturizer that I use every day.  If you are looking for a moisturizer with a warm tint and subtle glow, I would recommend the First Aid Beauty product instead.

2. What a Melon Reviving and Distressing Overnight Mask

I wanted to love this mask, but I feel like it’s just okay.  I think it’s good quality for the price point, but I’m not sure that it really made my skin feel any different or improved.  I’m glad I tried it but I would probably not purchase it again.

3. Mighty Marshmallow Bright and Radiant Whipped Mask  

I really wanted this mask to smell like marshmallow, but it didn’t.  It did however have a really great consistency that felt amazing on my face.  After using this mask my skin did feel brighter and more radiant.  I would definitely use this mask again in the future.

4. Jelly Glow Ball Radiance Boosting Cleanser with Lychee 

I’ve been curious to try a cleansing ball ever since seeing the option made by Boscia.  I decided to give the Bliss cleanser a try.  It definitely made for a fun and unique experience using the cleansing ball, but I’m not sure it was really necessary.  It seemed like it overcomplicated the process of washing your face.  Kind of like reinventing the wheel just for the sake of something new.  I found it difficult to open, inconvenient to store in between uses and just an all around average product.  I’m glad I got to try it, but I wouldn’t buy it again.

I commend Bliss for reinventing themselves and bringing down their price points.  I think they will have success in the more moderately priced market.  For me, I would rather spend a bit more and go with products that I’ve found to be more effective, but I do think there will be a lot of people who will love these products.  Don’t take my word for it, give them a try and let me know what you think!



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